Website migration SEO that protects the rankings you have earned
Move to a new site, domain or platform with a plan that keeps your search traffic intact.
What this service covers
A redesign, a new domain or a switch of platform can change almost every URL on your site. If the old addresses are not handled correctly, search engines lose track of your pages and rankings can drop.
We work with your developer or web team. We do not build the site. We plan what needs to carry over, check the new site before it goes live and watch the results afterwards.
What is included
Baseline and crawl
We record your current pages, rankings and traffic so you can compare after launch.
URL mapping
We match every old page to its new address, or to the closest useful page.
Redirect plan
We prepare the 301 redirects your developer will put in place.
Pre-launch checks
We review the staging site for problems such as blocked pages, missing titles and broken links.
Launch-day checks
We confirm the redirects, indexing settings and sitemap work as planned.
Post-launch monitoring
We follow Search Console and your analytics for any drops, and fix problems as they appear.
Who it is for
Businesses planning a redesign, a domain change, a move to HTTPS or a new CMS, and anyone merging several sites into one.
How it works
Baseline
We record what is working on the current site.
Plan
We map the old URLs to the new ones.
Check
We review the new site before launch.
Monitor
We watch the results after launch and fix issues.
Frequently asked questions
Will I lose rankings when I migrate?
Some movement is normal, and a careful plan reduces the risk. We cannot promise there will be no change, but we aim to catch problems early.
Do you build the new website?
No. Alpha IT Agency is SEO-only. We work with your developer or agency to make sure the new site carries the SEO value over.
When should we involve you?
As early as you can, ideally before the new design and URL structure are final, since that is when it is easiest to avoid mistakes.
How long do you monitor after launch?
We agree a monitoring period with you, usually covering the weeks when search engines process the changes.
Related services
Talk to us about your migration
Tell us what is changing and when, and we will send a free proposal.