SEO for lawyers that reaches people who need legal help
Practice area pages, local visibility and trustworthy content for law firms that want more of the right enquiries from Google.
Law firm SEO built around how clients actually search
Most people who need a lawyer start with a search. They type a problem, a practice area or a city, read a few results and contact the firms that look credible. SEO for lawyers is the work of making sure your firm appears at that moment, with pages that answer the question and make the next step obvious.
We plan law firm SEO around your practice areas, your offices and the cases you want more of. That means clear pages for each type of matter, a strong local presence in the map results, and content that shows the experience of your attorneys. We work remotely with law firms across the United States.
How people search for a lawyer
Legal searches fall into a few distinct groups, and each needs a different kind of page. A firm that only has a general “our practice areas” page misses most of them.
Practice area searches
People looking for a type of lawyer, such as a personal injury lawyer, a criminal defense attorney, a family law attorney, an estate planning lawyer or an immigration attorney.
Local searches
Searches that include a place or “near me”, such as a divorce lawyer near me or a business attorney in your city. These are decided by the map results and your Google Business Profile.
Question searches
People trying to understand their situation first, for example what to do after a car accident, how a custody case works or whether they need a will.
Name and reputation searches
Prospects who already have your name and check your reviews, your attorney profiles and your website before they call.
What we do for law firms
Practice area page strategy
One focused page for each area of law you handle, written for the people who search for it, so pages do not overlap or compete.
Attorney and firm profile pages
Clear pages that show each lawyer's experience, credentials and areas of focus, which helps visitors trust you.
Local SEO for each office
Google Business Profile work, listings and location pages for every office you want to be found from.
Enquiry-focused service pages
Pages that explain the process and give visitors an easy way to call or send an enquiry.
Legal content for real questions
Guides and answers written around the questions clients ask, ready for your attorneys to review for accuracy.
Reviews and reputation
A simple, rule-following way to ask clients for reviews, and guidance on how to reply to them.
Technical SEO
Speed, mobile layout, security and clean site structure, so nothing technical gets in the way.
Links from relevant sources
Mentions and links from legal directories, local publications and community organizations that fit your firm.
What makes SEO for law firms different
A competitive, expensive market
Law is one of the most contested areas in search. We choose targets carefully, starting where your firm can realistically compete, then build outward.
Advertising rules differ by state
Bar rules on advertising vary. We write with that in mind, but your firm makes the final compliance review of anything that goes live.
Trust matters more than usual
Legal advice affects people's lives, so content has to be accurate, attributed to real attorneys and kept up to date.
Many practice areas, many offices
Without a plan, pages for similar matters or neighboring cities compete with each other. A clear structure prevents that.
Who this is for
Solo practitioners, small and mid-sized law firms and multi-office firms that want a steady flow of enquiries from search, and firms that have a website but few pages that rank.
How we work with you
Review
We look at your site, your practice areas and the firms you compete with.
Plan
We agree which practice areas and cities to target first.
Build
We create and improve pages, profiles and content, with your attorneys reviewing the legal detail.
Report
You see rankings, traffic and enquiries, and we adjust the plan.
Frequently asked questions
How long does SEO for a law firm take?
Most firms see early movement in a few months, but competitive practice areas such as personal injury take longer. We agree realistic milestones with you at the start.
Can you guarantee first-page rankings?
No. Nobody can honestly guarantee a position on Google. We plan the work around your goals and report what changes.
Do you follow state bar advertising rules?
We write with those rules in mind, but we are not a law firm, and the responsibility for compliance stays with yours. Your attorneys review content before it is published.
Does every practice area need its own page?
Usually, yes. A dedicated page for each type of matter lets you rank for the specific searches people make, and gives visitors the detail they need.
Do you work with firms in every practice area?
We plan pages for any area of law, including personal injury, family law, criminal defense, estate planning, immigration and business law.
Related pages
Talk to us about SEO for your law firm
Tell us your practice areas and offices, and we will send a free proposal.